The idea was to create a superhero dog that would use poo bombs to defeat his enemy. Poo is a dog owner obsession and nuisance. Vets have poo charts on their walls because, apparently, you can judge a dog’s health by the consistency and color of his poo. We decided to turn poo into a powerful weapon. Much like Batman, Dog Zero would get a call about somebody in distress, wake-up, relieve himself and fly to the rescue. We worked in team with uber talented illustrator Luigi Scarcella and Dog Zero was born. We built his website dogzerothehero.com and went on to produce his first three cartoons. We are now in the process of producing a Dog Zero app game where the different levels will be episodic. The game will become harder with each rescue.